Greenville Health System and Palmetto Health to unite under a new brand identity early 2019

Posted on 9/20/2018

Details about the new name and logo to be announced Tuesday, Sept. 25

COLUMBIA and GREENVILLE, SC—(Sept. 20) Greenville Health System (GHS) and Palmetto Health will come together under a single brand, sharing a new name and logo, in early 2019.

As part of the new identity, the GHS, Palmetto Health and Palmetto Health-USC Medical Group brands, including their names and logos, will be retired. GHS and Palmetto Health will share a new purpose statement as well, which will replace current mission, vision and values statements. In addition, the interim name of the parent company, SC Health Company, will be replaced with the new name.

But much will remain the same:

  • Patient care will always be the top priority for the organization. Together, GHS and Palmetto Health will continue to improve clinical quality, access to care and the patient experience, while also addressing rising health care costs.
  • Both the affiliates will continue their unwavering commitment to the communities they’re privileged to serve. 
  • The organization’s commitment to transforming health care through education and research will not change. From educational and clinical research initiatives to collaborating with our academic partners, the organization remains strongly committed to academics. We will continue to focus on educating the next generation of medical providers and investing in clinical research to improve the lives of those we serve.

The new company name and logo will begin replacing the GHS and Palmetto Health names and logos in early 2019. However, campus and hospital names will retain their core name identities. Legacy hospital identities like Baptist, Greenville Memorial, Laurens, Richland and Tuomey will be included in the new names.

The Palmetto Health-USC Medical Group will change its name and logo in late 2019.

Coming together under one brand is a reflection of how GHS and Palmetto Health are focused on working together to improve the health of all South Carolinians. Both affiliates will continue to connect teams, tools, technology and education in an effort to make a lasting impact in the communities each has served for generations.

More information about the new brand identity, including the name, logo and purpose statement, will be announced Tuesday, Sept. 25.

About SC Health Company
SC Health Company is the leading health care delivery system in the Midlands and Upstate, serving more than 1.2 million patients annually. The new company is comprised of two affiliates – Greenville Health System (GHS)/Upstate Affiliate and Palmetto Health/Midlands Affiliate. The new company’s more than 30,000 employees and team members will have enhanced opportunities to share best practices to improve patient outcomes, and the organization’s scale will positively impact the ability to develop new clinical programs and reach more patients. This will serve to improve the ability to provide meaningful and effective population health services and, ultimately, make South Carolina a healthier place to live.

About Greenville Health System
Greenville Health System (GHS) is the largest not-for-profit health care delivery system in South Carolina and is committed to medical excellence through research, patient care and education. GHS, which has approximately 16,000 employees, offers patients an innovative network of clinical integration, expertise and technologies through its eight medical campuses, tertiary medical center, research and education facilities, community hospitals, physician practices and numerous specialty services throughout the Upstate. The 1,627-bed system is home to 16 medical residencies and fellowship programs, as well as partnership efforts with Clemson University, Furman University and the University of South Carolina through the GHS Health Sciences Center. Visit for more information

About Palmetto Health
Palmetto Health, the largest health care system in the South Carolina Midlands region and one of the state’s largest employers, comprises more than 14,000 team members, physicians and volunteers working together to fulfill Palmetto Health’s Vision: To be remembered by each patient as providing the care and compassion we want for our families and ourselves. The 1,439-bed system includes six acute-care hospitals in the Midlands – Palmetto Health Baptist, Palmetto Health Baptist Parkridge, Palmetto Health Children’s Hospital, Palmetto Health Heart Hospital, Palmetto Health Richland and Palmetto Health Tuomey. In the South Carolina Upstate region, Palmetto Health also co-owns Baptist Easley Hospital with Greenville Health System. Recognized nationally as one of the best places to work and receive care, the system also includes the Palmetto Health-USC Medical Group, the region’s largest multispecialty group, which serves as the entry point to the health care system with more than 500 providers serving patients in nearly 100 practices and more than 100 locations. Palmetto Health also is supported by two 501 (c)(3) foundations, and trains the next generation of physicians through its 26 residency and fellowship programs affiliated with the University of South Carolina School of Medicine. For more information, visit or call 803-296-CARE (2273).


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